Mastering the Art of Retail Design: Navigating Trends, Trials, and Triumphs with Tiffany & Co.'s Program Manager for Global Store Planning, Christina Wang
The Fohlio team, along with Tiffany & Co.'s Christina Wang, discussed trends, trials, and triumphs in retail design, focusing on the shift from transactional to experiential brick and mortar stores, engagement-driven concepts, storytelling through designs, omnichannel upgrades, and digital integrations. Also discussed are the challenges faced in managing expectations of different stakeholders in a global company with regional business units and central executive leadership team, and strategies to overcome these challenges and communicate effectively throughout cross-functional teams. Fohlio introduced new features, including product blocks and cross-project reporting, which can optimize the process of assigning products to stores in retail and hospitality industries.